As we continue to explore video here and there (you can subscribe to our channel on YouTube just in case you want to be ready for a deluge of material, should that ever come to pass), Tim put together a 20-minute explanation of the underlying statistical mechanics of a metric like conversion rate.

Does it sound like a snoozer? Did we mention that he did the whole thing in the format of xkcd.com?! And it was built using R (he is soooo predictable)?!

As a handy reference:

• At 1.25X speed, you can watch the whole thing in 16 minutes
• At 1.5X speed, you can watch it in 13:20
• At 2X speed, you can watch it in 10 minutes

We’d love to hear what you think of it!

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