If a website doesn’t have an FAQ, does the website even really exist? Following in the grand tradition of FAQs the world over, below is a list of questions (and answers), very few of which have actually been asked of us. But they could be. And some actually have been.

Click on a question:

I have an idea for a topic. How can I tell you about it?

We’ve got a form for that, or you can tweet us, or you can find Michael, Moe or Tim on the Measure Slack.

Are you in the same room when you record?

No. Tim is in Columbus, Ohio, Moe is in Sydney, Australia and Michael is in Atlanta, Georgia, and the no-budget operation of this show to date has precluded the private jet that we’d hoped to charter every other week to allow us to meet up and record in the same room. Fun fact: did you know that NetJets, one of the leading fractional jet ownership companies, is based in Columbus? Despite Tim knowing multiple people who work there, he has not yet managed to finagle a “friends of” discount.

If you're not in the same room, then how do you sound so awesome?

Okay… maybe we don’t sound awesome. But, if you go back and listen to early episodes, our production quality has definitely improved. We all have pretty nice mics (Yeti Blue, if you really want the details), and this question is really just an excuse for us to give a shoutout to Zencastr, which is an amazing little service that allows us to record all of our audio locally, while still keeping it in synch. In short: even if Michael’s lousy Comcast connection drops down to 14.4Kbps levels during the call, the final audio isn’t affected.

Do you really hate millenials?

Yes. Except Moe who technically is one (but identifies as a Xennial – a subgroup born between Gen X and Gen Y).


No. Of course not. We love all of our listeners, and that was a wisecrack about Tim and Michael’s ages made in passing on an early episode…and then it just became a thing (Moe latched on and loves to remind the guys of their ages). We suspect we continue to let that be a running gag because we’re secretly terrified that snake people are smarter, more motivated, and more adaptable than we are, and we might not make it to retirement before some kid takes our jobs! We’re still working through these feelings with our respective therapists.

What's with the "Rock, Flag, and " at the end of every episode?

Do you actually do real work with clients?

Tim and Michael do. Moe doesn’t – she’s client side.

Would you consider doing real work with my company?

Of course! You can find Tim & Michael on Twitter, on the Measure Slack, or just go to Search Discovery or Stacked Analytics.

Will you hire me?

It depends if you’d like to move to sunny Australia – in which case talk to Moe. Otherwise, Search Discovery continues to grow, and their open positions are listed at the bottom of their About page.

I get that there is some joke about being #mattgershoffed, but I don't get it. What's going on there?

Matt Gershoff is one of the smartest and most delightful people in our space. He’s been on the show multiple times, and he continues to be the spirit animal for various of the co-hosts. Back at Superweek 2018, Moe had lunch with Matt and, following the meal — which was a stimulating and informative discussion! — she made an offhand comment that she had just been “mattgershoffed.” Tim had a presentation he was doing the following morning, so, being Tim, he introduced the “#mattgershoffed” hashtag at that time. Since then, many people in the industry have recognized that they have been #mattgershoffed, and it’s become a minor meme. It might even be the most significant impact the podcast has had on the industry!

So, while no formal definition has yet been accepted by any reputable authority, the general consensus of the podcast co-hosts is that being #mattgershoffed is: the experience of having a deep and profound concept explained to you by Matt Gershoff, which you initially follow along with, but, then, the more he talks, the more you start to realize that you’re one level removed from actually understanding the topic like you thought you were going to. But, rather than being frustrated, you find yourself just delighted by his delivery of the information, and you walk away with a mix of pleasure, confusion, dizziness, and the idea that you’re a little bit smarter than you were 15 minutes ago, but you know you’re not nearly as much smarter as Matt was hoping to make you.

If you’d like to be #mattgershoffed yourself, we highly encourage it! Try to find a conference he’ll be speaking at and attend, and/or, as a weak substitute, check out the Conductrics blog.

How do I join the Measure Slack team you guys are always talking about?

Go to http://join.measure.chat and fill in the form. We’ll see you there!

All the cool podcasts seem to offer stickers for their show. How can I get a sticker for the Digital Analytics Power Hour?

First off, if you think telling us that offering stickers will make us seem cooler, well, you must really think we have low self-esteem and are pretty desperate. Fill in the form at http://bit.ly/daph-stickers and we’ll get your free stickers shipped out within a week.

Does revenue from your online store fully cover the costs to produce the show?

Ah. So, you’ve found our store at https://zazzle.com/analyticshour AND you’re being a smartass, are you? We’ll go ahead and provide a serious answer: no. We’ve got a very nominal profit margin on the store items (5-10% — it probably should have just been one or the other, but we inadvertently introduced some inconsistency, and it’s a pain to fix). Those proceeds are earmarked for Tim’s daughter…because she’s the person who did the lion’s share of the work in setting up the store. We’re not actually expecting to sell much of anything to listeners there (although we’re deeply touched and amazed every time someone makes a purchase!), but we had a need for on-demand merchandise for various special projects, and this seemed like a way to kill 1.25 birds with a single stone.

If you have an idea for any additions to the store, please let us know!

What is the ROI you have achieved with the podcast?

There is no hard ROI. It’s really about driving awareness and engagement. 🙂

Actually, the podcast is more a personal and professional development exercise for us. We enjoy the conversations with each other and our guests, and we’re learning a lot in the process (both about the topics as well as about the mechanics of producing and measuring a podcast).

Who is the kid who shows up in a lot of the images for the show?

We’re all about royalty-free / attribution-free when it comes to our imagery… so all of the show images are pictures taken by Tim. His middle child tends to land in photo-ready spots and poses, so he shows up fairly often. #039 actually featured his daughter, and #037 actually had his two youngest (and a very interesting perspective…literally… at a museum in Amsterdam. Basically, we just grab pictures from Tim’s Flickr site.

Latest Episode

#247: Professional Development, Analytically Speaking with Helen Crossley

#247: Professional Development, Analytically Speaking with Helen Crossley

https://media.blubrry.com/the_digital_analytics_power/traffic.libsyn.com/analyticshour/APH_-_Episode_247_-_Professional_Development_Analytically_Speaking_with_Helen_Crossley.mp3Podcast: Download | EmbedSubscribe: RSSTweetShareShareEmail0 Shares