Attend any conference for any topic and you will hear people afterwards saying that the best and most informative discussions they had happened in the bar after the show. Read any business magazine and you will find an article saying something along the lines of “
Business Analytics Data Science Generative AI Prompt Engineering is the hottest job category out there, and there is a significant lack of people, process, and best practice in that space.”
In this case the conference was eMetrics, the bar was….multiple, and the attendees were Michael Helbling, Tim Wilson, and Jim Cain (Co-Host Emeritus). After a few pints and a few hours of discussion about the cutting edge of digital analytics, they realized they might have something to contribute back to the community. In August 2017, Moe Kiss had a momentary loss of sanity and joined the show as a co-host to ensure a persistent perspective from Down Under. And, in July 2023, Julie Hoyer and Val Kroll joined the show.
Somewhere along the way, the scope of podcast broadened and deepened (although we’re still not spending much time talking about prompt engineering, and the content on this page was stubbornly generated without the assistance of a large language model).
Each episode of the show is a closed topic and an open forum. The goal is for listeners to enjoy listening to some combination of Michael, Moe, Tim, Julie, Val, and, often a guest share their thoughts and experiences and, hopefully, broaden their thinking while quietly chuckling a few times.