Bayesian vs. Frequentist. False Positive vs. False Negative. Truth vs. Uncertainty. It’s the world of A/B testing! In this bonus mini-episode, Moe sat down with Chad Sanderson from Subway to discuss some of the pitfalls of A/B testing — the nuances that may seem subtle, but are anything but trivial when it comes to planning and running a test. And a shout-out to https://www.analytics-toolkit.com/.
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