If your website has a 3% conversion rate, does that mean that 97% of the visits were a failure? On this episode of the show, which was initially broadcast way back in 2017, Dr. Liraz…

Every marketer is stuck making decisions under conditions of uncertainty. And statistics is largely about quantifying uncertainty. That’s why we were excited the first time we got to chat with Dr. Elea McDonnell Feit, and…

The value of an organization’s data is heavily impacted by how that data gets put to use. And the people responsible for doing that—analysts and data scientists—seem to be perpetually in short supply. As of…

One of our all-time favorite episodes was when Emily Oster joined us to talk about data, parenting, economics and analytics. She talked about some of the unexpected (but, in hindsight, not surprising) backlash she received…

Customer-centricity: still an incredibly popular topic inside many organizations, and still regularly misinterpreted as the need to provide a delightful experience for all customers. Dr. Peter Fader’s book trying to correct that misguided understanding was…

User research would be a topic worth revisiting even if we weren’t on a hiatus for a bit, and this episode from 2018 embodied many of our favorite aspects of the show: a topic that…

Many of our listeners have gotten to know the trio of Michael, Moe, and Tim as the forever co-hosts of this podcast. And, our hope is that that’s the case going forward! But, there was…

The show is on parental leave for a few months. Neither Michael nor Tim are new parents, so figure it out…or listen to the first few minutes of the show for a few details. We’re…

As analysts, we often have unique knowledge of the data, specialized responsibilities for data-related deliverables, and an expectation that we’ll be at the ready to dive into high priority requests. What happens, then, when we’re…

You know that sinking feeling: the automated report went out first thing Monday morning, and your Slack messages have been blowing up ever since because revenue flatlined on Saturday afternoon! You frantically start digging in…